Awhile back I was having coffee with a fellow who I consider to be one of my writing and networking mentors. We were discussing this past year, my book, and the future of this blog. As we were sipping our lattes and talking about our latest projects, he noted that he admired how I’ve been able to really drill down to my target audience: women; of a certain age; who like to laugh and share their wisdom. I agreed and noted how much I was enjoying this creative work. I shared that I’ve been … [Read more...]
Know Your Audience: Stellar Advice or Sexist BS?
Awhile back I was having coffee with a fellow who I consider to be one of my writing and networking mentors. We were discussing this past year, my book, and the future of this blog. As we were sipping our lattes and talking about our latest projects, he noted that he admired how I’ve been able to really drill down to my target audience: women; of a certain age; who like to laugh and share their wisdom. I agreed and noted how much I was enjoying this creative work. I shared that I’ve been … [Read more...]